Instagram forcing users into posting more video content, even as users protest against a video-focused approach.

Though Waplington isn’t going to delete the app, he finds the recent changes ‘demoralising’. ‘Do they really want someone like me to be posting pictures of celebrities downloaded from the internet to increase your reach instead of posting my art?’ he says. A day after we speak in late July, he emails to say his latest post earned his ‘lowest ever reach and likes’.

Amelia Tait

Source: The Guardian, August 8, 2021, “Why Instagram’s creatives are angry about its move to video